Link Building
Inbound links are the basis for good search engine rankings. The more links coming in to your site the easier it will be to rank high. Each link is like a vote for your website, saying, “This is good, relevant information.” On the other hand if you competition has more inbound links than you do they will probalby rank above you.
The quality of the website that is linking to you matters a lot also. Links from unrelated websites won’t help you as much as links from websites that deal with a similar topic as yours. If the website that is linking to you itself has quality inbound links, that will in turn help you as well.
It’s important to keep working on your links. Link building is a bit of a race. If you slack off for too long your competitors may pass you on search engine rankings.
Don’t pay for links! This could get your website penalized with Google
Site Optimization
Search engines rank individual pages in search results. You want to have a single page optimized for each keyword or key phrase. It’s better to have a page that is highly relevant for one search term than somewhat relevant for many terms.
Google considers all pages of your website. Even though you want to have individual pages optimized for each keyword Google will look at all of the pages of you site. If the pages are part of a related topic you will gain better ranking.
Inbound link text and page optimization work together. If the content of the page and text of the links linking to it are in harmony then this will help your ranking
Some Technical Things
Search engines don’t like duplicate content. Google wants to list only one copy of a piece of content in the search results. If your web page contains the same content as another page on the web then Google will pick one version of the content for their search results. Google considers exact copies and near copies as duplicate content. Google compares your page’s unique content with other pages and if it has a certain similarity to another page than it is considered a duplicate.
You can create duplicate content by mistake Technically, the URLs http://example.com, http://www.example.com and http://www.example.com/index.php can contain different content. That is why search engines treat them as separate pages. Only link to one version of these URLs. Otherwise, the other versions might be duplicates of the other.
- Tags: Search Engine Optimization, seo