Trust is an important factor in Google’s ranking of websites. The most important thing is to always design your site for the user and not for the search engine. If Google thinks all you are doing is spamming and not providing valuable content, you will lose trust. You need to show that you are a real business and that you are in this for the long haul.
How can you achieve a high level of trust?
Your domain name
Domain age is important. Consider buying an old domain if possible
If you are buying a new domain name consider purchasing a renewal period of at least two years. This shows that it won’t just be a throwaway domain.
Do not use exotic top level domains, stick with .com .net. or .org
Artificially stuffing keywords into your domain name using hyphens (www.keyword1-keyword2-keyword3.com) looks spammy and should be avoided. Obviously you want to use keywords in your domain, but remember, design for the user first.
Your content
The more contact information you include the better, and make it easy to find. Have your full address, not just email. This will make you look more like a real business.
Don’t use doorway or gateway pages. They annoy search engine spiders and users alike. This is a clear indicator of a low quality site.
Regularly updating the content of your website shows Google that your website is alive. Write articles on your areas of expertise and related to your industry. Always be thinking of things you can add to your website. The bonus is that users will return to your website for new information also.
Your links
Do not participate in automated linking schemes. If you suddenly get 2,000 links to your website on a single day Google will know that you are spamming and punish accordingly.
Links to your website should contain keywords but they should not all be the same text. If all links to your website contain the exact same text this will be a red flag to Google. Do not pay for links.
If your website is trusted by Google then it will be easier to achieve a high ranking on Google. Kantner Design is here to help you with search engine optimization. Let us help you create some optimized content today!
- Tags: Google, Search Engine Optimization, seo