Archive for the ‘Search Engine Optimization’ Category

Google Caffeine is the name given to Google’s next algorithm update that is going live after the holidays. It seems that Google Caffeine will be more than Google’s regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.
What is going to change?
Of course, Google hasn’t revealed [...]

Here are a few strategies for promoting your website and business using social networking.
Use social networks like Twitter, Facebook, and LinkedIn to build followers, but you must give them a reason to become a member of your community. Do this by giving people information they can use or offering special deals and sales. Ask yourself: [...]

Bing is not dramatically different from Google, but some people have found its results stronger. There are some visible changes:

Bing shows a preview of the web pages in the search results when you hover your mouse pointer at the right side of the search results.
Bing displays fewer results if it is certain that it has [...]

Link Building
Inbound links are the basis for good search engine rankings. The more links coming in to your site the easier it will be to rank high. Each link is like a vote for your website, saying, “This is good, relevant information.” On the other hand if you competition has more inbound links than you [...]

Trust is an important factor in Google’s ranking of websites.  The most important thing is to always design your site for the user and not for the search engine. If Google thinks all you are doing is spamming and not providing valuable content, you will lose trust.  You need to show that you are a [...]


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